Monday, February 18, 2008

This Is A Nice guy!


I love Samuel Adams beer.

After reading this story, I love it even more.

Background - for those that don't follow craft brewing, there is a severe worldwide hops shortage at the moment. To the point were some brewers are changing recipes or just not brewing a particular beer.

Read on.

2 comments:

  1. Rock on, Sam Adams. That is a thoroughly decent thing they're doing. I don't think I can remember the last time I heard of a big company doing a good-hearted thing like that*.



    * Well, except for Goldman Sachs donating 700,000 acres of land to a nature conservancy in Chile (specifically, Tierra del Fuego). But I'm still so amazed, it's kind of unreal.

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  2. Yes, and these are DIRECT COMPETITORS they are helping!! Amazing!

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