Monday, February 18, 2008

This Is A Nice guy!

I love Samuel Adams beer.

After reading this story, I love it even more.

Background - for those that don't follow craft brewing, there is a severe worldwide hops shortage at the moment. To the point were some brewers are changing recipes or just not brewing a particular beer.

Read on.


Anne said...

Rock on, Sam Adams. That is a thoroughly decent thing they're doing. I don't think I can remember the last time I heard of a big company doing a good-hearted thing like that*.

* Well, except for Goldman Sachs donating 700,000 acres of land to a nature conservancy in Chile (specifically, Tierra del Fuego). But I'm still so amazed, it's kind of unreal.

Brave Sir Robin said...

Yes, and these are DIRECT COMPETITORS they are helping!! Amazing!