I love Samuel Adams beer.
After reading this story, I love it even more.
Background - for those that don't follow craft brewing, there is a severe worldwide hops shortage at the moment. To the point were some brewers are changing recipes or just not brewing a particular beer.
Read on.
2 comments:
Rock on, Sam Adams. That is a thoroughly decent thing they're doing. I don't think I can remember the last time I heard of a big company doing a good-hearted thing like that*.
* Well, except for Goldman Sachs donating 700,000 acres of land to a nature conservancy in Chile (specifically, Tierra del Fuego). But I'm still so amazed, it's kind of unreal.
Yes, and these are DIRECT COMPETITORS they are helping!! Amazing!
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